The Department of Financial Services (DFS) said in a tweet, “DFS’s #DigitalApnayen campaign gets off to a roaring start! PSBs on-board 1 Cr A/c holders on digital payment modes in 31 days of campaign launch. Committed to transform India into a digitally empowered society!”
Under the campaign, banks were asked to on-board a minimum 100 new customers including merchants and financial inclusion account holders by each branch on digital payment mode.
Banks were also advised to consider reward and recognistion programme for their branches and business correspondents and other field functionaries for promoting the campaign.